Feature
July 2012, Vol. 239 No. 7
Mobile Technology And The Pipeline Sector
There are striking similarities between the pre-dot com period and today’s growing use of mobile technology. That is not to suggest now is the time to contemplate a new stock market boom. It is just that today’s mobile technology resembles what was then the Internet - much discussed, used en-masse by consumers and watched but yet to be widely adopted by business. In this article we discuss mobile: demystify it and look at current practices in the pipeline sector and how mobile can potential improve process and efficiency.