March 2014, Vol. 241 No. 3

Editor's Notebook

Editor's Notebook: Don't Feed Them Cake

This is a story of how a boneheaded, albeit well-intentioned, PR decision destroyed years of image building in one fell swoop. This happened last month when Chevron committed their faux pas after an explosion at a Western Pennsylvania gas well killed a worker. I should specify, as Chevron’s news release did, that the victim was a “contract” worker, as if that makes a difference. That was another error, something you don’t expect from a major company that generally has excellent public relations skills. Here is what happened: shortly before 7 a.m. on Feb. 11 a Chevron well exploded as it was being prepared for production in rural Greene County about 50 mi

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