Brand New Strategy For ROSEN

October 2013, Vol. 240 No. 10

ROSEN, which began as an engineering company for oil and gas industry inspection, is today a worldwide provider of cutting-edge solutions in all areas of the integrity process chain.

The growth and diversification of the last 30 years required a few changes, not only for the company, itself, but also for the way it presents itself to the public. A new corporate design and an even stronger customer-centric approach provide a platform to meet this challenge.

The new logo reflects ROSEN’s status as a global provider of a vast collection of superior technologies suited for a wide range of industries, including oil and gas, energy, processing, mining, manufacturing, telecommunications, transportation and agriculture, as well as a variety of assets such as pipelines, tanks and vessels.

The ROSEN story began in 1981 in Windmühlenweg in Lingen, Germany. Here, in the family home, the company began business under the name “H. Rosen Engineering GmbH.” Its small production site around the corner looked more like a garage than a breeding ground for cutting-edge technology.

The ROSEN Technology & Research Center GmbH in Lingen, Germany.
Nothing Is Impossible
The history of ROSEN can be characterized as a thirst for adventure – in technological terms, of course. Empowerment by technology was, and still is, at the core of what is now a global company. From the outset, it was clear that the leader in the industry would be the company that could recognize customer needs before the customers even knew those needs existed. To that end, Rosen adopted the motto, “No problem is too difficult, and no challenge is too big: the perfect solution can always be found.”

The key to this innovation-driven approach has been a sympathetic ear for the customer. “Empowered by technology” is a promise ROSEN systematically delivers by enhancing the operations of its customers and making them more safe, efficient and cost-effective. Ultimately, this approach can enable customers to do things that were previously thought impossible. Among Rosen’s areas of expertise:

• Inspection of critical industrial assets to ensure reliable operations of the highest standards and effectiveness.

• Customized engineering consultancy providing efficient asset integrity management.

• Production and supply of customized novel systems and products.

• Market-driven, topical, state-of-the-art research and development providing “added value” products and services.

[inline:=rosen 3.jpg=The new 2,000-square-meter Logistics Center at ROSEN’s facilities in Lingen.]
New Logistics Center In Germany
ROSEN has opened its new logistics center in Lingen. The 2,000-square-meter building incorporating the latest automated storage and retrieval technologies now houses the warehouse and logistics department of one of the market leaders in pipeline inspection and integrity services.

State-of-the-art infrastructure, including a Lean-Lift® automated storage system with a capacity for 3,300 different articles, ensures an optimized workflow and timely delivery to all around the globe.

Company founder and President Hermann Rosen used the inauguration ceremony of the new building to re-emphasize the “Can Do”-philosophy of the company, calling the new logistics center “proof that we want to and will use our potential for further growth in the future.”

The center forms part of the ROSEN facilities in Lingen, including research and development, tool manufacturing and the company’s polyurethane plant. For more information visit

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